Our mission is to secure mutual understanding and efficient interaction between businesses (products, ideas, solutions) and consumers (emotions, awareness, behavior)
In our research we employ the whole armory of methods of data collection and analysis
Online and offline focus-groups and interviews, observations, forums and ethnography, creative workshops and brainstorming sessions for clients with and without consumer participation, client immersions into consumers’ life in qualitative projects
Online (CAWI) and offline (CAPI, PAPI, CLT) methods, phone surveys (CATI) in quantitative projects.
Eyetracking, projectives and creatives, concept factory, CJM, JTBD, brand audit, volumetric, conjoint, segmentation analysis and many more.
Individual and precise selection of tools to meet your goals in the most efficient way
We help the client to be visible, coherent and sought-after
Fast. Sensible. Humanely
129164, Moscow, Russia