AC Consulting
 
 

Methodology

In both qualitative and quantitative we make use of a wide spectrum of methods.  An individual approach is chosen for each project, which results in the most effective resolution possible.

Qualitative methods

  • Focus-groups (group discussions): standard, expanded, small group, contrasting, creative
  • In-depth interviews: individual, paired, triad, family
  • B2B expert interviews
  • Retail visits with research participants, participant observation
  • Day with a consumer
  • Home visits
  • Ethnographic and biographic research

Quantitative methods

  • Phone surveys (CATI)
  • Hall tests
  • Street surveys
  • Apartment surveys
  • Mystery Shopping