“He could always be found doing a strange thing: he used to throw an item on the floor of the hallway in our big communal apartment, close to his door – it might be an old shoe, a dirty tin can that once contained meat stew, a bunch of useless keys or even an overcoat or old trousers. He would stand on the other side, close by the crack-open door, a pen and a notepad in his hands, waiting excitedly for what would happen in the hallway. To onlookers he might easily remind of a fisherman, breathlessly waiting for his luck with a rod in his hands. And then he hears somebody’s steps in the hallway (a flatmate or a stranger walking towards the kitchen or the bathroom). On seeing or stumbling over a strange item under their feet, everybody says something fitting to the occasion. And he, behind the door, immediately registers that in his notepad, whatever it may be: a lengthy and elaborate oath, an exclamation of surprise or a dirty word that has become common here…”

Ilya Kabakov “A person who collected others’ opinions”

WHO WE ARE

ASK (AC Consulting) is an independent research company
We conduct marketing and social research all over Russia, across the former CIS countries, as well as in Eastern and Western Europe, Asian countries and Mexico
The company’s profile is full-cycle qualitative and quantitative marketing research
Our mobile and flexible team is always ready to meet the challenges and be a family doctor for our regular clients

WHAT WE OFFER

Our mission is to secure mutual understanding and efficient interaction between businesses (products, ideas, solutions) and consumers (emotions, awareness, behavior)

In our research we employ the whole armory of methods of data collection and analysis

Online and offline focus-groups and interviews, observations, forums and ethnography, creative workshops and brainstorming sessions for clients with and without consumer participation, client immersions into consumers’ life in qualitative projects

Online (CAWI) and offline (CAPI, PAPI, CLT) methods, phone surveys (CATI) in quantitative projects.

Eyetracking, projectives and creatives, concept factory, CJM, JTBD, brand audit, volumetric, conjoint, segmentation analysis and many more.

Individual and precise selection of tools to meet your goals in the most efficient way

HOW WE WORK

We help the client to be visible, coherent and sought-after

Fast. Sensible. Humanely 

ASK IN NUMBERS

20+

More than 20 years in the research market

300+

We conduct 300+ projects a year

10+

The average project manager’s
experience is 10+ years

TOP-20

We are among the Top-20 on the professional rating of research companies and the turnover

CLIENTS

TEAM

Denis Rogachkov
Company
Founder
Mila Moskova
Executive
Director
Kirill Gorshkov
Account
Director
Nastya Ilyina
Qualitative Research
Director
Elena Graphova
Qualitative
Research
Sergey Ioffe
Qualitative
Research
Konstantin Ayzenberg
Quantitative Research
Director
Ekaterina Turanova
Quantitative
Research
Andrey Kolodiy
Quantitative
Research
Irina Ganachkova
Quantitative
Research
Denis Khaustov
Quantitative
Research
Vladimir Korepanov
Analysis,
Programming
Andrey Yuriev
Data processing, Programming
Lena Neklyudova
Document flow

CONTACTS

Don't hesitate to contact us

+7 (499)113-14-60

5-96, Malomoskovskaya,
129164, Moscow, Russia